CLIENT
BIST Scientific Community
Strategy Events Communication Audiovisuals Web Design Visual identity
Brand strategy, visual identity and institutional communication, together with the design and restyling of the digital ecosystem, to strengthen the positioning of the Barcelona Institute of Science and Technology (BIST) as an international scientific network and enhance collaboration between its research centres.
BIST brings together seven leading Catalan research centres and has established itself as a benchmark for research excellence, scientific innovation and talent development. As a scientific community, it fosters collaboration between institutions to generate knowledge and create a positive impact on society.
The challenge: creating a visual identity that reflected a cohesive scientific community
At a time of strategic transformation, BIST needed to strengthen its positioning as a cohesive and recognisable scientific community, beyond the sum of its individual research centres. The goal was to reinforce the sense of belonging among researchers and teams, make internal collaboration more visible, and project a strong, clear and unified image externally.
The institution required a brand and institutional communication strategy capable of structuring its narrative, representing its diversity, and more effectively conveying the social and scientific impact of the BIST network, consolidating its role as an international benchmark in research and innovation.
The solution: a solid brand strategy, a shared visual identity and a corporate website to bring cohesion and visibility to the community
We defined a branding strategy and a new corporate visual identity system aimed at building a more inclusive, flexible and representative brand. The system incorporated the descriptor “Scientific Community”, shifting the focus towards the value of the collective and decentralising the exclusive prominence of the Barcelona brand.
The process, co-created with key stakeholders, resulted in a distinctive visual, symbolic and iconographic universe, applied across all brand touchpoints. This new positioning was also translated into the digital environment through the design and restyling of the corporate website, working on content architecture, usability and user experience to ensure clearer, more accessible and consistent communication.
The new identity was launched at the BIST Forum, the annual meeting of researchers from the seven centres — an event we fully organised, coordinated and produced. At the same time, scientific communication campaigns and awareness initiatives were developed, such as Step Up in Science. Lead the Change, promoting gender equality in science and technology.
Results: a stronger brand and a more impactful digital presence
The new brand strategy and visual identity enabled the Barcelona Institute of Science and Technology to consolidate itself as a cohesive scientific community, with a shared narrative and a recognisable image beyond its research centres.
The branding system strengthened the internal sense of belonging, improved the clarity of the institutional message, and increased the visibility of collaboration between teams and researchers.
At the same time, the new corporate website and digital ecosystem improved access to content, optimised the user experience, and projected a stronger, more accessible and international online presence.
Today, BIST communicates with one voice: clearer, more consistent, and better prepared to collectively tackle the major challenges of research and innovation.
