CLIENT
British Summer
Strategy Web Design
British Summer organizes language immersion experiences abroad, particularly English courses and camps for young people, as well as language courses for adults. The company wanted a website that would better connect with the needs of families and students, encouraging more people to choose their programs and turning interest into action.
To achieve this, we created a narrative and content that speaks to both those who want to experience the program and those who need to trust it: teenagers and adults find excitement, answers, and security to make the decision together.
At the same time, we designed a digital experience (UX/UI) focused on value and conversion, facilitating the comparison of programs, destinations, and prices, and making the transition from interest to course selection smoother.
We also managed the art direction and photography sessions for the team, showcasing the youthful, approachable, and professional spirit that defines the brand.
The project included SEO optimization to increase visibility and capture new demand organically.
On the technological side, we developed a platform programmed with Laravel and connected to their CRM, ensuring efficient and secure integration and commercial management, in collaboration with our tech partner EBAVS.
A robust and coherent digital ecosystem that consolidates British Summer as a benchmark in language immersion experiences abroad.
