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BIST - Barecelona Institute of Science and Technology

Identitat visual - Event

As a result of the strategic change made by the Barcelona Institute of Science and Technology (BIST), it was required to design a new visual identity that took into account all the centers that are part of the community. The result has been a flexible graphic system that enhances the meaning of "community" and consolidates its narrative as a brand, with a new descriptor "Scientific Community". In addition to designing the new identity and its multiple communication channels, we have directed, organized, and coordinated the BIST Forum 2024, where the image change was presented for the first time.

Strengthening the concept of "community" has been the key to design the new identity: make the centers feel they are part of this scientific community.