CLIENT
Computer Vision Center (CVC)
Audiovisuals Web Design Visual identity
The Computer Vision Center (CVC) is an internationally recognised research institution dedicated to computer vision, focused on generating knowledge, transferring innovation to industry, and training highly qualified professionals. The branding project aimed to align its corporate identity with its scientific leadership and global projection, creating a solid, contemporary brand prepared for digital environments.
The challenge: redefining the corporate identity of an international scientific institution
The CVC leadership and communications department commissioned an update of their corporate visual identity. Initially conceived as a gradual evolution, strategic analysis revealed a disconnect between the existing brand image and the centre’s actual positioning as a leading international scientific institution.
The challenge was to develop a branding project capable of communicating innovation, rigour and global ambition while preserving the recognition built over the years. The new identity needed to function coherently across institutional communication, scientific outreach and digital environments, ensuring consistency and scalability throughout the brand system.
The solution: a branding system inspired by computer vision
To build the new corporate identity, we developed a visual concept inspired by the universe of digital imagery, using the pixel as the central element of the graphic language. This resource directly connects with the centre’s research field and becomes the foundation of the new visual system.
We selected a typeface aligned with CVC’s personality and customised it to create a more distinctive and recognisable brand. The initials of the logo gain a strong presence and function as an autonomous symbol within the branding system.
At the same time, we defined a new corporate typographic family for all applications and a colour palette designed to enhance visual hierarchy, create contrast and optimise performance in digital environments.
The visual system is completed by a set of graphic shapes derived from the logo, reinforcing brand recognition even without its direct presence. This flexible visual language enables the creation of coherent communication pieces both combined with photography and as standalone graphic applications.
Once approved, the identity was applied to the website through a visual restyling process that preserved the existing architecture while fully updating the brand experience. We subsequently developed the digital programming and implementation.
Results: a brand identity aligned with its international impact
The new corporate identity was officially presented during CVC’s 30th anniversary event, for which we created a dedicated brand motion piece explaining the brand evolution and facilitating understanding of the transformation.
The project consolidates a stronger, more recognisable institutional brand aligned with the centre’s scientific excellence and international projection. The new branding system improves communication consistency, strengthens digital presence and provides the organisation with a flexible identity prepared to evolve alongside future research projects and initiatives.
