CLIENT
Open Arms
Strategy Web
With over 10 years of experience, Open Arms needed a new digital platform capable of supporting its growth. At Ondeuev, we developed the strategy, content architecture and web design to build a clear, coherent experience aligned with its humanitarian mission.
The challenge: communicating migration realities honestly while strengthening community engagement
Open Arms is a non-profit humanitarian organization that rescues people in emergency situations in the Mediterranean Sea and responds to humanitarian crises on land as well. After 10 years of activity, it needed a new website capable of reflecting the organization’s evolution and growth.
The challenge was to create a digital space that could honestly communicate the reality faced by migrants while conveying the strength of the community — volunteers, members and donors — that makes its daily work possible.
From a communication perspective, the project had to balance two complex dimensions: portraying a harsh reality without losing narrative sensitivity, while reinforcing the sense of belonging of a community committed to saving lives.
The solution: a people-centered digital experience focused on responsible action
To address this challenge, we defined a new content architecture designed to place people at the center of the narrative. The structure improves understanding of the organization’s impact and facilitates navigation for different user profiles.
We designed a digital experience (UX/UI) focused on responsible conversion: transforming interest into action without interrupting or pressuring users, always respecting the sensitivity inherent to the humanitarian context.
The project also included the implementation of a flexible and secure CMS, enabling the Open Arms team to manage and update content autonomously. At the same time, different organizational platforms and services — donations, membership, e-commerce and newsletters — were integrated to ensure a coherent and efficient digital ecosystem.
Results: a digital ecosystem ready to grow
The result is a solid and coherent digital platform that supports Open Arms’ growth and strengthens its global communication capabilities.
The new website consolidates the organization’s narrative, improves engagement with its community and provides a flexible tool to continue communicating its humanitarian work with rigor and sensitivity.
Project developed in collaboration with DoubleYou, responsible for advertising campaigns and content, and Ebavs, in charge of SEO and technical development.
